Hi, I’m Ethan—though most friends know me as “E10.”

What started as a nickname quickly became part of my identity, and eventually, the foundation of this brand. The “Builds” came later, once I realized how much joy I found in creating things from scratch.

By day, I’m a full-time IT professional, managing global service delivery and support. But my true passion? Designing. Whether it's a smart solution to everyday challenges, a modular add-on, or a product designed with flair.

I’m happiest when I’m building something that blends function with creativity. For most of my life, I wasn’t sure what path to take. But one thing always guided me: my desire to build things.

It’s been the driving force behind every idea, every sketch, and every product we offer. You could call it a lifelong love for design, craftsmanship, and clever problem-solving.

Thanks for being here. Let’s build something great together.